Photo Credit: Teen Vogue’s Eva Chen Bannister
Thanks to Vampire-Diaries.net for the head up on this news! Nina Dobrev has been officially announced as the face of Puma’s Project Pink 2011 for breast cancer research. Here is some info about what Nina will be doing:
PUMA is excited to announce that actress Nina Dobrev is lending her support, alongside some of the best women’s soccer athletes in the world, to Project Pink 2011. As one of Project Pink’s supporters, the Vampire Diaries star will appear in the program’s Public Service Announcement, act as a media spokesperson, make appearances in support of the initiative, and engage with fans throughout the season via her Twitter handle, @ninadobrev.
“I’m truly excited for the opportunity to work on this season’s Project Pink initiative,” said Dobrev. “I love that it truly empowers young women to get involved and make a difference. Plus, I’ve always been an athlete, so I jumped on the chance to stand alongside and in support of some of these amazing female soccer players.” Dobrev, a former gymnast, is a natural fit for the PUMA brand, which celebrates the active lifestyle and supports the health and well-being of women worldwide.
Also, Puma has launched their Tweet Better, Do-Gooder campaign, here are the details:
Tweet Better, Do-Gooder
And finally, with an eye to spreading the word even further and offering up yet another easy way for fans to contribute – no purchase, cheering section, or soccer skills required – PUMA is bringing back its popular Twitter hash tag, #projectpink.
Tweet #projectpink between July 6 and October 31, and, counting one tweet per user per day, PUMA will donate an additional $1, up to $25,000, to the ultimate beneficiary.
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