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CW’s The Vampire Diaries To Competition – Bite Me!

September 25th, 2009 | Posted by VDO in News

Check out the CW’s official press release in regards to The Vampire Diaries’ ratings last night! LOL

THE CW’S NEW HIT “THE VAMPIRE DIARIES” TO COMPETITION:

BITE ME!

VAMPIRE DIARIES Holds Strong in Key Demos Despite Facing Increased Competition;

Builds Week-to-Week in Adults 18-49 and Total Viewers

VAMPIRE DIARIES Wins the Hour with Teens and Female Teens

VAMPIRE DIARIES Improves the Time Period Versus Year-Ago

SUPERNATURAL Continues to Builds in Key Demos in Season Five

VAMPIRE and SUPERNATURAL Improve The CW’s Thursday in Key Demos

September 25, 2009 (Burbank, CA) –  Facing all original competition, including the hyper-hyped “FlashForward” debut, The CW’s new hit series THE VAMPIRE DIARIES held its ground, and held 100% of its audience last week among women 18-34 (2.6/8), adults 18-34 (1.8/6) and women 18-49 (2.3/6), according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 24, 2009.  In fact, in broader categories, THE VAMPIRE DIARIES improved over last week among adults 18-49 (1.7/5) and total viewers (3.81mil)

THE VAMPIRE DIARIES easily won the 8:00-9:00p.m. hour with female teens (2.8/12) and teens (2.2/9). VAMPIRE DIARIES beat NBC’s comedies in adults 18-34 and women 18-34 and tied with Fox’s “Bones” in women 18-34.

THE VAMPIRE DIARIES is also delivering solid year-to-year time period growth (versus an original SMALLVILLE), improving 6% in adults 18-34, 73% in women 18-34, +44% in women 18-49, +115% in female teens and +38% in teens.

Now in its 5th season, SUPERNATURAL has seen its ratings grow over last season by 27% with women 18-34 (1.4/4), 9% in adults 18-34 (1.2/3) and 8% in women 18-49 (1.3/3).

SUPERNATURAL faced tougher competition (against the “Grey’s Anatomy” and “CSI” premieres), and still retained 92% of last week’s adults 18-34 rating (1.2/3), 100% of its adults 18-49 audience (1.2/3) and 94% in total viewers (2.62mil).

In its first night against all original competition, The CW’s Thursday is up year-to-year in key demos, +7% in adults 18-34 (1.5/5), +54% in women 18-34 (2.0/6), +29 percent in women 18-49 (1.8/5), +43% in female teens (2.0/8).

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