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This is amazing news!! Thanks to EW’s Ausiello for the heads up!
The live-plus-seven-day DVR numbers from the opening week of the TV season are in, and the folks at The CW have reason to piddle themselves. 90210, Melrose Place, and Vampire Diaries all saw significant gains compared to live-only viewing, with 90210 getting the biggest boost. The highlights:
* 90210 grew a considerable 73 percent in women 18-34 (1.92 vs. 3.32) and 46 percent in total viewers (1.9 million vs. 2.9 million).
* Melrose Place, which has been struggling in the ratings, gained 54 percent in women 18-34 (2.12 vs. 3.26) and 43 percent in total viewers (2 million vs. 2.8 million).
* Freshman hit Vampire Diaries soared 64 percent in women 18-34 (2.33 vs. 3.83) and 40 percent in total viewers (4.0 million vs. 5.7 million).
* Supernatural grew 35 percent in women 18-34 (1.5 vs. 2.0) and 38 percent (2.9 million vs. 4 million) in total viewers.
Data for Gossip Girl, One Tree Hill, and Smallville should start trickling in next week.
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Categories: News, Ratings |